Wednesday, December 25, 2019

Why Do Students Cheat - 1065 Words

Why do students cheat? It is a rare individual who actively chooses to be dishonest. But why do a few students make compromising choices? What can lead people to act in ways that they aren t proud of? Below are some underlying beliefs and confusions which students at Carnegie Mellon give as explanations for slipping standards of integrity. A Victimless Crime? Students generally are familiar with the disciplinary actions and penalties for getting caught. However, they may fail to understand that one of the personal consequences of cheating and/or plagiarism is that they aren t actually learning or practicing the material. They may not realize that they will actually need and be accountable for certain knowledge and skills.†¦show more content†¦Even if specific instructions are given for students not to access past materials, students report that past materials are very easy to come by and often too alluring to pass up. Do We Have to Spell Everything Out? Students recognize the obvious examples of academic dishonesty such as copying during an exam or quoting extensively without a citation. They can be much less clear on how much collaboration is allowed, what kind of paraphrasing is appropriate to summarize a source or whether one assignment can be turned in for two different classes. If students are not accustomed to thinking about the ownership of ideas, they tend to underreport their sources. Instructors often state their expectations for tests and about quoting, footnoting, and paraphrasing in papers and they outline the consequences of being dishonest. However, they may not state precisely what they consider to be appropriate collaboration (if any) and what they recommend as guidelines for teamwork. Playing the Odds Students sometimes feel that receiving a zero for an exam or a paper is a justified penalty for cheating, but they may also convince themselves that they won t get caught. And they can be reinforced in this thinking if grading procedures aren t planned carefully or if instructors don t follow up on suspicious incidents.Show MoreRelatedWhy Do Students Cheat ?997 Words   |  4 Pages â€Å"It is not a question of who cheats, it is a question of who cheats the most†. If everybody does it then why does it matter if you cheat every once in a while to get by. If students successfully pull it off then they easily slip by on a test or homework assignment without having to do anything, giving them more time to do leisurely activities. The reason some students cheat is deeper than that most of the time, with college requirements becoming higher, students struggle to reach those requirementsRead MoreWhy Do College Students Cheat?1832 Words   |  8 PagesMarch 2008 Why Do College Students Cheat? Cheating among students in college has worsened over the years and not much is being done to stop it. Where is the line drawn when it comes to cheating in the classroom? And why do kids do it? In today’s world people are growing lazier and always looking for ways to do less work and a lot of that has to do with improved technology. Improved technology has also made cheating easier. Students can send each other e-mail’s back andRead MoreWhy Students Cheat : Cheating1469 Words   |  6 PagesWhy Students Cheat Cheating by students no matter their grade level has been a prevalent problem among schools for several years. One discouraging fact for academic institutions is that cheating has only gotten worse not better. Cheating can be carried out in a plethora of ways, such as copying off of other students during a test, copying another students homework, using a cell phone to either text answers or look them up, using crib notes or even copy and pasting whole written works and tryingRead MoreWhy Should Students From A Respected University Cheat?1014 Words   |  5 Pagesalways wonder why. Why would students from a respected university cheat? Who should we put the blame on? A lot of people are quick to assume that it is the student s personal morals, which causes them to cheat. I realized why a lot of student’s cheat, and how certain articles that I read, proposed we fix the cheating issue. The main goal is to prevent future cheating, and you start preventing cheating by looking at w hat the source of that cheating is. In the articles, â€Å"Harvard Students in CheatingRead MoreStudent Cheating And Its Effects On Society1138 Words   |  5 PagesStudent Cheating Academic dishonesty is a common concept that occurs in multiple institutions across the United States. A student who engages in academic dishonestly simply cheats on material but cheats by primarily plagiarizing their work. The bulk of students who cheat simply cheat by using technology. As technology advances, student cheating advances. Students are fixated with technology and technology, is a vast reason why cheating has became effortless to accomplish. However, that does not triggerRead MoreCheating on College Examinations980 Words   |  4 Pagesespecially college exams. Does it really happen? Sure it does. We argue that many college students cheat during examinations because of several reasons. They can be nervous that is why they cheat, it can also be a reason of time management wherein some college students also work while taking time to attend school classes or, maybe they are just lazy enough to study ahead of examination date. There are a lot of reasons why cheating on col lege exams happens and along with it, there are numerous effects outRead MoreThe Ethical Journey Of Views Of College Students891 Words   |  4 PagesMany students leave for college and are excited to begin a new journey or chapter in their life. Many had a long road to make it through high school while some found it easy. This paper will be discussing the Ethical journey of views of college students. What make some cheat while other are honest and how is cheating or academic dishonesty viewed by the American people. What are ethics and how they do apply to the college student, and how does the college student s apply it to the world. EthicsRead MoreIs Cheating At School Getting Out Of Control?872 Words   |  4 PagesControl? The clock is ticking at 1:00am and Joe is sitting in front of his computer trying to study for his Math test. â€Å"The test will be tomorrow at 7am. I don t understand any of this. I can’t even remember the formulas. What should I do?† Joe thought. But, why is he doing this at the last minute? Was it because of the addicting game â€Å"Battle Front† that he could not get enough of? Or, was it maybe because his girlfriend wanted to hangout yesterday? No matter how much he tried to makeup excusesRead MoreShould Cheating Be Academic Dishonesty? Essay1071 Words   |  5 Pagesconsequences yet many students continue to cheat. I do not find it surprising that students cheat in college or university. McCabe, Trevino Butterfield (2001) offer many explanations as in why students commit academic dishonesty, such as peer influences. Although the findings of this study still can be applied today I argue a new study should consider the use of technology in regards to a cademic dishonesty. With the rise of technology, it has become much easier for students to cheat on exams and papersRead MoreThe Effects Of Academic Cheating On Students888 Words   |  4 PagesResearch conducted shows that 95 percent of high school students admit to having cheated at some point in their education and about half of all college students have admitted to plagiarizing. Academic cheating has become a norm for many students during their years in school, whether it is in middle or high school. The question now becomes why kids in this generation cheat, do they cheat because they re just that lazy to do work or just don t understand what s going on in class and are too scared

Tuesday, December 17, 2019

Morality Of Terrorism And Terrorism - 1669 Words

Morality of terrorism The modern-days terrorist sees himself as being engaged in a just war, where they believe that such act of vile impunity are just and noble. Any act of terrorism could considered absolved from of point view of freedom. So the use of excessive violence in such acts could be subject to moral analysis. The causes of terrorism, although social and political, have intensely moral elements. In our point of view, existing moral theories are not particularly helpful in solving the morality of terrorism. The principle of utility could give us an idea how moral principles match the concept of terrorism. We ought to predict outcomes in advance as well. Deontology also may provide such resolution of conflicts among two or more moral persons who disagree with it. Finally, the virtue theory may provide sufficient and clear action guides. Our solution therefore if shares the straights of each of the three principal theories: objective consequences, international rules, actor and actions. Becaus e culture brings us together, but it also separates us, internationalization plays an essential role to address problems related to terrorism. So let’s examine this problem from the foundations of the theories mentioned above. The Principle of Utility Jeremy Benthan points out, â€Å"the utilitarianism has a consequentialist structure in that the rightness of an action depends upon the net value of the consequences associated with that action† (pp 109 Timmons). In moral theoryShow MoreRelated Terrorism and Morality Essay1032 Words   |  5 PagesTerrorism and Morality      Ã‚   In the wake of the Sept. 11 attacks of 2001 and the U.S. military action in Afghanistan, moral questions have arisen. This essay will consider such questions.    Many Church leaders and leading thinkers in the United States have strongly defended the U.S. use of military force in the wake of Sept. 11. Yet outside the States the talk is less about just-war and more about economic and social inequalities. The first and overriding inequality Americans face atRead MoreTerrorism : A Controversial Issue Of Morality1124 Words   |  5 PagesThe topic of how to deal with terrorism is often very controversial in terms of morality. In particular, the topic of torturing suspected terrorist often leads our nation in a huge debate. There are some discrepancies on what we define torture as and if it is morally right to use torture on suspects. To see if the U.S. should forbid torture even against terrorist the definition of torture, the U.N decision, act utilitarianism, and the effectiveness of torture must be considered. To see if the USRead MoreThe Morality Of Torture On The Middle East Today And The War On Terrorism2356 Words   |  10 PagesMorality of Torture. With the issues going on in the Middle East today and the war on terrorism, the use of torture including murder, is a very widespread and controversial issue. Torture is viewed as morally wrong; therefore it is also legally wrong as well, not just on the home front but internationally as well (Is Torture Ever Justified). However, torture is sometimes not only right, but is needed for a greater good. With the case of torture you may not be able to see whether it is clearly wrongRead MoreTerrorism Is A Huge Problem901 Words   |  4 PagesTerrorism is a huge problem affecting the American public in many ways. There have been 76 cases involving radical islamic terror attacks targeting the United States since the attacks of 9/11. (Mueller) The first issue with Terrorism is laws are not strict enough to deter terrorist from attacking. If terrorist believe they can get out of harsh punishments, then our current laws need to change. Killing innocent people is one of the most unethical act s someone can commit. The punishments for doingRead MoreThe Strategic Logic of Suicide Terrorism by Pape, Bloom, and Horowitz 1429 Words   |  6 Pagesâ€Å"Terrorism involves the use of violence by an organization other than a national government to cause intimidation or fear among a target audience;† at least, this is how Pape (2003) defines terrorism in his article â€Å"The Strategic Logic of Suicide Terrorism† (343). The goal of this article by Pape is to discuss suicide terrorism and how it â€Å"follows a strategic logic, one specifically designed to coerce modern liberal democracies to make significant territorial concessions† (343). Similar to Pape,Read MoreWhat Is the Right Response to Terrorism?1685 Words   |  7 PagesTerrorism is an actual and relevant threat to national security that requires an incisive strategy to fight it. Along this paper, I demonstrate that torture is not the right solution to respond to terrorism, whereas surveillance mig ht be a better and acceptable proposal. Several scholars and politicians have either widely sustained or contested both issues. In my opinion, torture does not ensure success in fighting terrorism while it inflicts unbearable sufferance. I provide six arguments to demonstrateRead More Fighting the War on Terrorism Essay1247 Words   |  5 Pagesre-assert itself as the avenger of justice and defender of liberty. As the trailblazer, the United States has earned the right and privilege to set the precedents in this unconventional war against terror. The ambiguity surrounding the issue of terrorism has been in large part responsible for the failure of past attempts at international cooperation on this matter. It is time to pursue alternative methodology. As Machiavelli implies, The [state] is expected to devise his own, new, remedies ifRead MoreTerrorism is Wrong Essay628 Words   |  3 PagesIn the article â€Å"Is Terrorism Distinctively Wrong?†, Lionel K. McPherson criticizes the dominant view that terrorism is absolutely and unconditionally wrong. He argues terrorism is not distinctively wrong compared to conventional war. However, I claim that terrorism is necessarily wrong. To support his claim, McPherson argues there is nothing morally relevant to make a distinction between terrorism and conventional war waged by states. In other words, from the moral angel, there is no differenceRead MoreProblems with Ethiopia’s Unofficial Cyber Espionage Essay1038 Words   |  5 PagesRights - Article 19 Freedom of Expression. The purpose of this paper will address problems with Ethiopia’s unofficial cyber espionage and evaluate the effects this has on journalist Article 19 freedom of expression is violated. Ethiopia’s Anti-Terrorism Proclamation are explained along with The International Covenant on Civil and Political Rights which includes Article 19 and how both are used in journalism. The Ethiopian Constitution will show that the culture of the people understands freedomRead MoreDifficulties Of Defining Terrorism And Terrorism807 Words   |  4 PagesDefining Terrorism Marissa P Rice Strayer University Abstract The purpose of this paper is to discuss the difficulties defining terrorism. I will focus on four government agencies definitions of terrorism. I will then choose two to compare and contrast. Then I will choose one definition of the four agencies that I believe most accurately defines terrorism. Difficulties of Defining Terrorism The definition of terrorism may give an enormous impetus in the way of combating terrorism. There

Monday, December 9, 2019

Advertising business aspects Essay Example For Students

Advertising business aspects Essay Advertising business aspectsAdvertising business aspects? Not in this world. How can advertising be ethical when we live in a society that says sex sells? The less you have on the better the ad is. Then we also live in a time that still portrays most minorities in stereotypical roles. Most minorities are still seen as second-class citizens in some advertisements. I think until advertisements depict women and minorities in a better way, advertising will never be ethical. Women are seen as insurance to an advertiser to sell their product. Many advertisements that are targeted to men use partial or complete female nudity, sexual suggestiveness, and innuendo (Sex stereotyping in advertising 103). In other words these ads imply that the female in the advertisement is the man reward for him buying the product. For example there is a corona (beer) commercial out now. The first thing you see in the commercial is two women walking on a beach in tiny bikinis. Then after that you see a couple holding hands finally the corona bottle appears. Women are not only used for men advertising, female models that are half naked are used to sell women products also. Victoria Secrets commercials and ads would fall under this category. Although the product is clearly for women, according to Berger the advertiser is still trying to draw a male audience. Advertisers believe that men and women prefer to see female bodies in advertisement. Public Service Announcement is usually thought of as informative. Public service announcements are ad that tries to bring awareness about certain issues such as cigarettes. But there are some public service announcements that can send mixed messages out to the public. In one public service announcement there is an ad with this tall, thin and attractive women. In the poster she is smoking a cigarette, but she also have one of her hand on her butt and the other right under her breast. Then under the picture in bold letters it states, AN UGLY BUTT CAN RUIN A GREAT BODY. The word butt could mean to different things in this sentence. So what was meant to be a health issue has just changed to a health or sex issue. The cigarette looks as if it is adding to her sexual appeal instead of demeaning it. Now the message that cigarettes are harmful to body has gotten lost. Advertising cannot be ethical when we are not sure about the message of a cigarette public service announcement. Going back to that same ad, look at the female who was chosen to do it. She is tall, thin, and attractive. Why didnt the advertiser go for a more full figured woman?Women as represented in popular culture have gotten thinner and thinner. Wolfe (1991) noted that the weight of fashion models went down 23% that of ordinary women. The average American womans dress size is sixteen and the average age is not eighteen (Anne Telford, sexism in advertising 23). But if you were ever looking through a fashion magazine you would find that hard to believe. A national health study found that out of 2,379 9-year-old and 10-year-old girls (approximately half white and half African American), 40% of them reported that they were trying to lose weight. Out of the 101 million women in the U.S., 70.3% of those working are between the ages of 25-64. In August 1996, the London office of Grey Advertising conducted a survey of women between the ages of 15 and 45. According to this survey, feeling happy to be themselves despite shape or size is important to more women (56%) than feeling attractive (40%). 90% of the women say they would be interested in advertising that shows real women, no t actresses or models. Over 70% say they would be interested in seeing ads showing interesting and attractive women who are also over 30 years old. A study published a year earlier by Grey Advertising New York location, said 82% of women wish advertisers would recognize they dont want to look eighteen forever. Minorities in advertising and media as a whole still have a long way to go before it is ethical. Sometimes if an advertisement is not clear it can take on more than one meaning. So advertisers should be more careful in the way they delivery a message to the public. There was a public service announcement that was out in the mid nineties. The public service announcement was a campaign against the drug crack. The advertisers decided to keep the ad simple. He put three people face on a white back round, then gave a summary of each one life with drug use involvement and without drug use involvement. Out of the three faces chosen two were black men. The pictures remind you of a pho to I.D. or a mug shot The first thing one would wonder is why the advertiser went with two black men. But once you move pass that there is still a problem with the ad, both of the black men fit stereotypical images. The first picture of the first black man has a face shot of him. Beside the face shot it states that Michael /junior varsity/ varsity/ honorable mention/ all city/ all state/ high school all-American/ scholarship UCLA. Then the other side describes Michael life as a crack user, it states Michael/ junior varsity/ crack user/ pick up ball In the first picture Michael does go much farther in life without the use of crack, but look how he got there. The achievements in his life came from sports, reading the summary one can conclude that everything in his life is sport related. This is one type of stereotypical thinking towards black mean that is often used in the advertising. The ad focuses more on Michael physical ability than his intellectual abilities. His went to college because he was an athlete. Words/ Pages : 1,067 / 24

Sunday, December 1, 2019

Starbucks Structure

Considering that employees working with Starbucks form the vital core of the company’s success in terms of selling the company’s image to the general public and performing the day-to-day operations, there is the need for the company to hire people who can maintain positive interactions with customers.Advertising We will write a custom essay sample on Starbucks’ Structure specifically for you for only $16.05 $11/page Learn More This can be achieved through a rigorous process entailing job analysis, job specification, and job description by the human resource department. For instance, for Baristas (bar persons), the following should form part of their job specifications and descriptions: Job Specifications; Candidates eligible for the position of baristas will possess the following skills, knowledge, and abilities; Knowledge of different brands of coffee, Be eager to learn new concepts, Ability to learn the art of coffee brewing, Be s elf-motivated, creative, adaptable, team-players, and passionate, and Ability to maintain a large array of regular customers Job Descriptions: Baristas will be charged with the following duties and responsibilities; Brewing and serving coffee to the customers in real-time, Receiving and responding to customer needs/orders quickly, Reporting to their immediate supervisors on issues regarding customer complaints and preferences, and Helping in designing strategies to address customer issues particularly complaints and customer preferences. In a functional organization, work should be delegated to different departments in order to reduce confusion and ensure that work efficiency is maintained. This forms the essence of organizational departmentalization. Therefore, the most appropriate form of departmentalization suitable for Starbucks is product-service departmentalization. Under this form of sub-dividing work into respective departments, different products or services are assigned to specific departments and personnel. As a result, products or services with unique demands and customer preferences are given the maximum attention (Robins Coulter, 1999). Product-service departmentalization is very important for Starbucks considering the range of products the company offers including different brands of coffees such as coffee mocha, espresso, and cappuccino among others. The wide product range is coupled with unique customer services such as interior designs, which encourage different customer behaviors and conduct (Reilly, Minnick, Baack, 2011). Besides, Starbucks’ cafes are located in different areas, and thus it is difficult to adopt other forms of departmentalization. Hence, in order for the products and services offered by Starbucks to grow and prosper relative to customer needs and preferences, there is the need to give more attention to each product or service independently.Advertising Looking for essay on business economics? Let's see if w e can help you! Get your first paper with 15% OFF Learn More As for stores offering food products and lunch, it is imperative for such stores to adopt the same form of departmentalization. As noted in the above discussions, unique products and services require more attention in order to maintain growth and prosperity among customers. It is also to be expected that stores offering food products and lunch have a variety of products and services some of which are universal while others are unique in many aspects. Therefore, it is important to organize such stores into product-specific departments to ensure timely response to customer needs and preferences (Robins Coulter, 1999). From the look of things, it is apparent that Starbucks’ Howard Schultz has been practicing a centralized or bureaucratic system of organizational management. With the vast number of Starbucks’ coffee joints, it is no doubt that a bureaucratic organization will face many challenges. The s ituation can also worsen when a manager/CEO concentrates on business expansion while overlooking other market dynamics such as business competition. Therefore, when an organization begins to experience financial problems of the kind experienced by Starbucks, it is important for the top management to encourage decentralization of power and decision-making processes within the organization. The beauty of such a system is that the top management makes enough time to concentrate on formulating strategies while delegating the day-to-day operations and other decision-making responsibilities to their juniors (Robins Coulter, 1999). Accordingly, with decentralization, there is rapid responsiveness to customer needs and preferences, employee motivation, and cultivation of new businesses processes. As noted earlier, Starbucks can be regarded to as a bureaucratic organization in which business processes, techniques, and regulations are systematically defined and handed down the management lin e.Advertising We will write a custom essay sample on Starbucks’ Structure specifically for you for only $16.05 $11/page Learn More However, due to the inherent disadvantages associated with such an organizational structure, there is the need for Starbucks to modify its organization to include flat structures, downsizing, and outsourcing. By reducing the number of layers through which information travels from the baristas to the CEO, workers are given the opportunity to report directly to the top management. This is the essence of flat organizational structures. Coupled with downsizing which in essence refers to cutting down on low-value activities, a flat structure will enable Starbucks’ top management to respond to customer needs and preferences by getting first-hand information from its personnel on the ground (Robins Coulter, 1999). Furthermore, considering that Starbucks has embarked on increased business expansion over the years, the re is the need to outsource the services of other organizations to try and reduce the number of its operational assets and employees if necessary. The idea behind outsourcing is that the company will be able to identify certain tasks where its employees and business processes perform best and maintain them while delegating other tasks to organizations with the relevant expertise and personnel. For instance, Starbucks can adopt ‘home-shoring’ whereby workers are encouraged to help with customer service from the comfort of their homes. Overall, Starbucks stands a better chance of getting back to its previous status through initiating the right business strategies and processes. References Reilly, M., Minnick, C., Baack, D. (2011). The five functions of effective management. San Diego, CA: Bridgepoint Education. Robins, S.P., Coulter, M. (1999). Management. Upper Saddle River, NJ: Prentice Hall. This essay on Starbucks’ Structure was written and submitted by user Joey K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Starbucks' Structure Starbucks is an American company that started in 1971 in Seattle, America. The company started with roasting and retailing both whole bean and ground coffee. As well, the company sold tea and spices starting with one outlet at Pike Place Market. As of now, Starbucks sells to several million customers daily over an expanded geographical region. Starbucks also sells other goods and services far from what it started with.Advertising We will write a custom case study sample on Starbucks’ Structure specifically for you for only $16.05 $11/page Learn More Statistically, Starbucks has over 18,000 retail outlets spread in over sixteen countries. The company operates in Europe, the United States, South America, Asia, some parts of Africa and North America. With its mission â€Å"to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time†, the company continues to provide high quality products to its customers. It buys coffee from countries in Africa, Asia, and Latin America and roasts it at its own facilities (Morris 2006).  The company offers a number of products to its customer base throughout the world, which includes different blends of coffee, handcrafted beverages, merchandises such as mugs, brewing equipment, gift items, and music. As well, the company offers fresh food, consumer products such as coffee and tea, Ready-to-Drink drinks, and ice cream. The company continues to sustain a responsibility policy through its three pillars of responsibility, which are ethical sourcing, environmental stewardship, and community involvement. Concerning ethical sourcing, the company supports its farmers through loans and supporting forestry programs. The company also commits to conserving the environment with the use of recyclable materials for making cups. Starbucks has invested in research with the view to making all its cups reusable by 2015. The company also supports community service projects ( Morris 2006).  A job description is an outline of the expected functions, roles, and responsibilities of a candidate during a recruitment process. Both the job description and the job requirements are specific to the open position. One of the most important job positions at Starbucks is that of a barperson. The barperson is the â€Å"face† of Starbucks since she is the person who deals with customers first hand. The barperson receives and helps customers to their seats and proceeds to take orders. Another important function of a barperson at Starbucks is recording the transactions and maintaining such records in a proper form for purposes of bookkeeping. A job description is a summary of the roles and functions that an employee serves in an organization. As well, a job description lists out the requirements of the job (Morris 2006).  The barperson reports to the cafà © manager and is responsible for providing superior and customer friendly service to customers.Advertisin g Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Among the duties and responsibilities of a barperson, include taking customers’ orders and fulfilling them, recording all cash and credit transactions while maintaining the balances, reporting to duty for the allocated shifts, and displaying new information concerning Starbucks’ services for the customers’ attention. As well, the barperson coordinates with the other employees of the company whereas attending all trainings and seminars offered by the company. Importantly, the barperson should diligently follow all instructions and orders from the cafà © manger. In order to qualify for this position, a candidate should have cleared high school and should hold over one year experience in a similar environment. In addition to these requirements, the person should have the following person specifications: be passionate about coffe e and customer service, and as well be energetic, detail oriented, and enjoy working with people (Reilly, Minnick Baack 2011).  Starbucks should choose a geographic departmentalization whereby it categorizes departments according to geographical locations. With this kind of departmentalization, a number of retail outlets make up a district. A district manager who reports to the head office in Seattle heads this district. This way, the company is able to maintain its high standards of quality and as well promote its mission and growth statement. The company should maintain its cafà © concept where customers can relax over a cup of coffee whereas finishing on their undone work, as well as send emails and listen to music from the comfort of a restaurant. However, the company should streamline its operations with a view to cutting down costs if it is to maintain a competitive edge over its competitors. The management should handle the different geographic departments differently, wi th regard to cultural and economic backgrounds of the areas the company is in operation. Ideally, the central management at Seattle should encourage the individual geographical departments to carry out research concerning the dynamics of their operating environments. This should be with a view to identifying the strengths, weaknesses, and opportunities for growth for each operating environment (Reilly, Minnick Baack 2011).  In the event that the company experiences financial problems, the company should adopt a twofold strategy in terms of decision-making and the exercise of power. The company should both apply decentralization and centralization of power appropriate to individual cases. First, the head office must ensure that every geographic department meets its strict and ambitious goals and objectives. All geographical departments should adhere to the financial and operational directives of the corporate office. As well, they must maintain quality at an all time high. The cor porate office should see to it that all retail outlets follow its directives and operational procedures.Advertising We will write a custom case study sample on Starbucks’ Structure specifically for you for only $16.05 $11/page Learn More On the other hand, each geographic department must be responsible for its own success. Every department should align its marketing objectives to the specific geographical consumer demands but within the wider view of the Starbucks’ corporate brand image. The geographic department must understand the unique customer characteristic specific to the region, and align its strategies towards meeting and sustaining the demands of its customers. This way all the geographical regions remain attached to the headquarters and conform to the company’s corporate standards (Reilly, Minnick Baack 2011).  In order to increase efficiency and reduce costs, the company should automate its service line. The company s hould automate its service delivery activities in order to save on costs whereas reducing the service time for its customers. Currently, Starbucks is operating at high costs causing it to charge more for its services. By mechanizing and automating the whole value chain process, Starbuck will have a competitive advantage over its competitors since it will be able to charge less. This way, the company will be able to increase and sustain its market share and in which way operate profitably. The company should also standardize its norms so that every employee of the company is able to follow and individually drive the company’s corporate objectives. The head office should devise standardized training programs for all employees of the company. In order to achieve this, a team of experts from the headquarters should drive these training programs (Reilly, Minnick Baack 2011). References Morris, T. (2006, September 1) Understanding Starbucks. Coriolis Research. Web. Reilly, M., Min nick, C., Baack, D. (2011). The Five Functions of Effective  Management. San Diego, CA: Bridgepoint Education Inc. This case study on Starbucks’ Structure was written and submitted by user Rivka Moreno to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.